Writing a Case Study or Success Story type of article

In this article, I outlined five types of articles any expert can write to create content for their website. One of the article types is an article that shows how you successfully solved a problem for a previous client. These types of articles help convince prospective clients that you can solve their problem because you have solved similar problems in the past. Just because someone visits your website doesn’t mean they will necessarily contact you. They need to see evidence that you are the solution provider they can rely on. A case study or success story article helps provide the proof they seek. This type of article should have the following four sections: Problem Description The first section in a case study or success story article describes what the problem was. Make sure you show how it is similar to the one that many prospective clients are struggling with. If the case study does not directly relate to the situation the website visitor is facing, they may not see how it is related to their situation. This is why you should have at least one case study for each of the common problems you solve. Size of the Problem The second section in the article is a measurement of the size of the problem that the case involved. Every organization has more problems than they have resources to solve. The ones that get attention are the ones that are big enough to solve. Provide a measurement of what this problem was costing, what difficulties were being encountered, or how much of a challenge it was. This shows the prospective...

Know if your website is down within minutes

Do you know if your website is down right now? I’ll wait while you open a new browser tab and go check. OK, you’re back. I don’t have to go check, and neither should you. When your website is a primary marketing vehicle for your business, you should have a warning system that checks your website every few minutes and tells you if it is down. The one I use is from Pingdom. Go to https://www.pingdom.com/free/ to sign up for a free account that monitors one website. They offer paid accounts that have more features, but for most small business owners, the free account will work fine. After you have signed in, set up a new Check, the activity that will regularly check your website. You can set how often they check your site (5 minutes is fine for most sites, 1 minute would be recommended for sites with heavy traffic). Set up how you want to be notified: email, text message, or others. Set how long the site is down before you are notified. Don’t set this too low. There can be hiccups in service that can cause your site not to be accessible for a few seconds and you don’t want to get a notification unless there really is an issue. I set mine for 10 minutes, but you can choose a shorter time if you need to. This setting can be adjusted if you get too many notifications. Check the box to notify you when the site is back up so you know if the issue resolved itself. Now you know you will be notified if...