Using Google Analytics Campaigns to track clicks on links to your website in PDF files, slideshare presentations, emails, and more

Google Analytics will track traffic to your website in aggregate and break it down into broad categories like search engines and referrers. It would be great to break down that traffic even further so we know what is working and what is not in our marketing efforts. With the Campaigns feature of Google Analytics, you can do just that. Google Analytics Campaigns A campaign in Google Analytics is just a code you add to a link that allows Google to separately report on the clicks associated with each campaign. The traffic is still counted in your overall statistics, but you can now see the breakdown in finer detail. This is especially useful if you want to track different marketing initiatives. What links do people click on in a free PDF file you send out? While viewing a presentation on slideshare, which links do people click on? When you send a targeted email to a list, how many people clicked on which links? Campaigns can answer all of these questions. Parts of the campaign code The campaign code consists of three parts: Campaign Name: a code that uniquely identifies this marketing effort. For newsletters, I use issue 308, issue 309, etc. For a slideshare deck I might use a code like 3BigFinancialMistakesDeck. Make the code meaningful so it is easy to recognize when looking at your analytics reports. Source: a code that uniquely identifies the link that is being clicked. I suggest numbering links if there are multiple links to the same page in a single email or document. For example, if I had two links to more information on...