Writing a Solution to a Problem type of article

In this article, I outlined five types of articles any expert can write to create content for their website. One of the article types is an article that shows the reader how to solve a problem. These types of articles are important for any website. Many web searches are looking for the solution to a problem, so search engines value articles that provide the solution. When someone finds a solution to a problem, they share it with others on their own site or through social media, which results in more visits and helps search engine ranking. This type of article should be structured with the following sections. Problem Statement & Identification Start by stating what the problem is and how to identify you have this problem based on symptoms that can be easily identified. Because you are the expert and the person who has the problem is not an expert, you need to make sure that the description of the symptoms is clear and written in language that non-experts will understand. It may be valuable to include images that will help people identify the problem, such as screen captures or photographs. You may also need to help people rule out this problem by explaining symptoms that may be due to a different problem. If it is not the problem this article covers, give them links to other resources that can help solve the problem. Cause of the Problem It is important to let people know how the problem is caused. People are wondering how this problem was caused so that they know how to avoid the problem happening again....

Writing a Case Study or Success Story type of article

In this article, I outlined five types of articles any expert can write to create content for their website. One of the article types is an article that shows how you successfully solved a problem for a previous client. These types of articles help convince prospective clients that you can solve their problem because you have solved similar problems in the past. Just because someone visits your website doesn’t mean they will necessarily contact you. They need to see evidence that you are the solution provider they can rely on. A case study or success story article helps provide the proof they seek. This type of article should have the following four sections: Problem Description The first section in a case study or success story article describes what the problem was. Make sure you show how it is similar to the one that many prospective clients are struggling with. If the case study does not directly relate to the situation the website visitor is facing, they may not see how it is related to their situation. This is why you should have at least one case study for each of the common problems you solve. Size of the Problem The second section in the article is a measurement of the size of the problem that the case involved. Every organization has more problems than they have resources to solve. The ones that get attention are the ones that are big enough to solve. Provide a measurement of what this problem was costing, what difficulties were being encountered, or how much of a challenge it was. This shows the prospective...

Why hiring an SEO or search ranking consultant is a waste of money

Like most small business owners, I am regularly sent emails by individuals or firms that claim that my website ranks poorly and they are the ones who can help me rank highly in search engines. You may have wondered if spending money to hire one of these firms is worth it. Definitely not. It will be like throwing your money away, and may end up hurting your business significantly in the long run. Here’s why. There is no way to guarantee rankings When one of these firms claims that they guarantee to get you to the #1 position, they are flat out lying. They do not know the ranking formula Google, Bing, or Yahoo uses. And since these formulas change regularly, there is no way they can guarantee the results. The top spot for irrelevant words is harmful They may get you to the top for certain phrases, but if those aren’t the phrases your ideal clients are using to search for you, what good is that. It may actually be more harmful because you will now have inquiries from unqualified prospects who waste your time. The only phrases that matter are those your ideal clients are actually using. Tricks will get you banned The way that almost every one of these consultants gets you well ranked is to try to trick the search engines. They employ many different methods, but all of them are harmful to your business in the long run. The search engines figure out these tricks pretty quickly and change their search algorithms regularly to combat this sort of activity. When that happens, your site...

Five types of articles any expert can write to create content for their website

Regularly adding well written content to your website is the single action you can take that will have the greatest positive impact on the ranking and effectiveness of your website. When I say this to small business owners, I usually get a response that they don’t know what to write. Here are five types of articles any expert can write that will be of interest to their target market and improve the results from their website. List This type of article is a simple list that will help your ideal client. It could be the tips to address an issue, mistakes people make in some area, resources you have found on the web to address a topic, or any other list of items that makes sense. It doesn’t need to be long. Start with a list of five items and work your way up to ten if you want to. You aren’t going into detail on each item, but giving a starting point for your reader. (Notice that this article is a list type of article) If you want, you can then write a more in-depth article about each item on the list if it makes sense to do so (giving you even more articles). Solution to a Problem This type of article shows the reader how to solve a problem. It has a definite structure and has the details they need to successfully solve the issue at hand. These types of articles are often shared with others because if it helps one person, there are likely a lot of others also searching for a solution to that problem....