Evaluating your website

Buffer recently published a list of free website graders that can give you information on how your website appears to others, is evaluated by search engines, and whether they appear to be technical issues. I tested a couple of these grading sites and they do give some useful information. Check out the list on Buffer’s blog and see how you can improve your website. I also learned of a tool from Google to test whether your website is mobile friendly. This is of increasing importance because Google has stated that sites that are not mobile friendly will be penalized in search rankings. Click here to go to the Google mobile friendly...

Copyblogger’s decision to stop blog comments

Recently copyblogger.com, a big player in the online marketing world, announced that they would be stopping all comments on their blog going forward and moving all discussions to online platforms such as Google+ (see article here). As expected, there are those who are upset by this and those who support it. I have never allowed blog comments on my main business site, since I did not want to deal with the spam comments that come fast and furious when you allow commenting. And this is the key reason that copyblogger is stopping the comments on their blog. The manual review of comments that made it through the filters they have in place was just too much work. They said that only 4% of their comments were actually legit. My experience suggests that 4% is high – almost every comment I saw on my blogger.com site was spam. Some commenters have said that it will be a pain to read the post on the copyblogger site, then go to their Google+ page to add a comment. They think it will lead to less comments because it is more difficult. They also would like to see any comments below the article, since other people’s perspectives are valuable when considering what the article said. This decision and discussion got me thinking. Isn’t there a way to add Google+ comments at the bottom of an article so that you get the best of both worlds? You get easier commenting because the comments can be added right from your website, you get the search ranking benefit of having discussions on Google+, and you get...