Effective Marketing On The Web
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Using Google Analytics Campaigns to track clicks on links to your website in PDF files, slideshare presentations, emails, and more

Awareness, Website analytics, Website creation

Google Analytics will track traffic to your website in aggregate and break it down into broad categories like search engines and referrers. It would be great to break down that traffic even further so we know what is working and what is not in our marketing efforts....

Know if your website is down within minutes

Website analytics, Website creation

Do you know if your website is down right now? I’ll wait while you open a new browser tab and go check. OK, you’re back. I don’t have to go check, and neither should you. When your website is a primary marketing vehicle for your business, you should have a warning...

Why you need both Google Analytics and Google Webmaster Tools

Website analytics, Website creation

Google offers website owners two tools to help analyze their websites. You need both. Google Analytics This is the most popular analytics site. You set it up using your Google account and it gives you a lot of useful information, such as number of visitors, what pages...

Recent Posts

  • Good definition of content marketing from Copyblogger
  • How to create outstanding content from Moz
  • Google ranking tips from Moz April 1, 2016
  • 95 ideas for articles from Buffer
  • Mobile friendly website test from Google

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Copyright 2014 by Dave Paradi