The second stage is where the prospect searches for a solution to the problem. Increasingly, this involves a Google search. They determine what to search for, and then determine which sites to visit. If your website ranks well in searches for the terms your prospects are using, and your site summary interests them, you can move prospects to the next stage.

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How to create outstanding content from Moz

Content overload is impacting our ability to reach prospects. When they see one of our articles, we want it to stand out. This video/transcript from Moz gives some practical advice on creating this type of content: https://moz.com/blog/how-to-create-10x-content-whiteboard-friday... read more

Google ranking tips from Moz April 1, 2016

Another excellent video/transcript from Moz on what factors on a web page Google factors in their ranking formula: https://moz.com/blog/google-may-analyze-evaluate-quality-content-whiteboard-friday... read more