The second stage is where the prospect searches for a solution to the problem. Increasingly, this involves a Google search. They determine what to search for, and then determine which sites to visit. If your website ranks well in searches for the terms your prospects are using, and your site summary interests them, you can move prospects to the next stage.

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How to create outstanding content from Moz

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Google ranking tips from Moz April 1, 2016

Another excellent video/transcript from Moz on what factors on a web page Google factors in their ranking formula:¬†  

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